Primavera Sound Festival – Barcelona, Spain
In 1990 at the age of 23 after studying Chemical Engineering, Alberto left the laboratories and got into to music business, his passionate hobby.
In 1991 he created Producciones Animadas a concert promoter company that introduced the “Club Culture” in Spain programming several deejays and bands.
Since 1995 he has been managing one the most successful Clubs in Spain, Sala Apolo. In Apolo they program every day clubs sessions and concert in a wide range of styles from Jazz to electronic music from indie/rock to avant-garde sounds.
In 2001 he created the Primavera Sound Festival which he co-directs. Primavera Sound has had great growth, from 8,000 people in its first edition to 170,000 on its last edition, from 20 bands to 280 bands in 10 different stages. Its growth has not effected its quality and its international reputation that has grown year after year.
Founded and president of the Catalan Music Venue Association ASACC